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The main limit on the power of word-of-mouth advertising is that it only influences people who you know directly. Shoppers Union removes that barrier and extends the reach of word-of-mouth referrals, city-wide. Now members can share their shopping experiences with other members instantaneously by using the Opinions Database at this website. Members without Internet access, can retrieve or contribute information by mail or by fax. Businesses that rely on customer referrals and who are proud of their committment to quality and customer service will welcome the power of the Shoppers Union network.
There are no upfront fees or annual dues for businesses that participate in Shoppers Union. Media advertising, coupons and flyers, all cost money before you find out if they work. Shoppers Union won't cost you a cent unless it brings customers to your door. And if it works too well, you can modify the premium or incentive that you offer ...so you maintain complete control over the cost at all times. Shoppers Union asks only that you offer any customer who presents a Shoppers Union membership card a small discount or premium on their purchases.
You decide the size of the discount and when, and on what goods or services, it will apply. Your Shoppers Union discount can be a flexible marketing tool used to clear slower moving inventories, to provide lost leaders, or as an incentive to boost customer traffic in typically slow periods. The premium you offer could apply store-wide, or only to a certain sub-group of merchandise. The incentive could be redeemable anytime or only during certain times of the week. It could tie in with another promotion or stand alone, it's totally up to you. Shoppers Union asks only that you apply whatever discount you decide to offer exclusively and consistently to all Shoppers Union members who present their ID cards.
As a participating business, you will be given a member ID and password so that you can access our Opinions Database. Here you will gain valuable, first-hand feedback from customers, both your own and your competitors. You may even hear from people who visited your business and left without making a purchase or saying a word. To acquire this insight on your own may not be possible and would certainly cost you a great deal of time and money. Knowing what motivates shoppers to praise or criticize, you can position your business to win.
The names of all participating businesses will appear in our newsletters, our website directory and on our Links Page (if your company has a website of its own). If you agree to it, we may even use pictures of your business as graphics on our own website. And, if our members feel that your business is exemplary, we may feature your company in one of our newsletters.
Shoppers Union extends the saving privileges of the consumer Discount Card to the owner(s) or the general manager (if the owner is not a resident of Kingston) of each participating business. The business owner can then access the savings offered by all of the other Participating Businesses across the city. All other company employees, however, must purchase their own individual family memberships to access the saving privileges (sorry but we have to earn a living too).
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