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To build support for Shoppers Union quickly, annual membership fees were set initially at $10 a year. As Shoppers Union continues to grow, the value of the discounts it can offer will increase, but so too will its costs. Membership fees will rise as more businesses get involved, so buying in early will be a good investment. Below is a table showing how the rates for a Shoppers Union membership are tied to the number of businesses that are participating.
| Number of Businesses | Price of Annual Membership Fee | Date of Price Increase |
| 1 to 49 | $10.00 | Initial Price |
| 50 to 99 | $15.00 | August 18/99 |
| 100 to 149 | $20.00 | April 7/2000 |
| 150 to 199 | $25.00 | |
| 200 or more | $30.00 | |